In a city as vibrant and bustling as New York, it's easy to get lost in the crowd. But for Marissa Hart, a recent transplant, a chance encounter with a group of runners led to a life-changing discovery. What started as a quest for a fitness community turned into a reason to stay in the city, and a story that highlights the power of community-based fitness.
The Power of Community Fitness
Club Athletic, a New York-based social fitness brand, has tapped into a unique formula: combining high-quality workouts with a sense of community. Instead of the typical drop-in class model, members train in small, consistent groups with the same coach, creating a sense of belonging and accountability.
"I knew I wanted to be fit, but I didn't realize how important the social aspect would be. It's been a foundational piece of my life here," Hart shares.
The Impact of Group Training
Research backs up the benefits of training with others. A study found that participants in group fitness programs were more likely to stick with their exercise routines compared to those working out alone. This sense of community and accountability is a powerful motivator, especially in a city where it's easy to feel anonymous.
Kaise White, a software engineer, found that the squad model provided the structure and accountability he needed. "It's easy to skip workouts when nobody notices. But with a squad, you're part of a team, and people notice when you're not there," he explains.
A National Movement
Club Athletic's success in New York has led to a national expansion, with Chicago being the first city to welcome the community-first workout model. With plans to expand to more cities in 2027, the brand aims to bring this sense of belonging to fitness enthusiasts across the country.
"We believe everyone deserves a squad. It's about creating a community where people feel seen, supported, and challenged," says Dane McCarthy, the founder of Club Athletic.
Beyond Fitness
For Hart, Club Athletic has not only helped her achieve her fitness goals but has also opened doors to new challenges and friendships. She's competed in Hyrox races and trained for a marathon, all while building deep connections with her squad members. "It's not just about the workout; it's about the community and the support system," she adds.
A New Perspective
In a world where fitness can sometimes feel solitary, Club Athletic offers a refreshing take on group fitness. By prioritizing community and consistency, they've created a model that not only helps people get in shape but also fosters a sense of belonging and accountability. As the brand expands, it has the potential to revolutionize the way we think about fitness and community.
"Club Athletic has shown me that fitness is not just about the physical transformation. It's about the mental and emotional benefits too. It's about finding your people and pushing yourself further than you ever imagined," Hart concludes.
As the fitness landscape continues to evolve, community-based models like Club Athletic offer a promising path forward, blending the benefits of exercise with the power of human connection.
